INTERVIEW | Running The World: Anna Nooshin

Anna Nooshin could safely be described as an ‘overachiever’. As co-founder and executive editor of & –  an inspiring collaborative online publication made by women, for women – she’s successfully channelled her love of fashion and editorial into a powerhouse business. We caught up with Anna to discuss her style, inspiration and big ambitions for the future. What drove you to start NSMBL? I have always wanted to be an entrepreneur and have always loved creating beautiful stories, so with little capital to start with, an online company... Read More


INTERVIEW | Malai Concept Store: Zagreb’s most exciting new boutique

We caught up for a few words with Marina Vekic, the savvy young entrepreneur behind the recently opened Malai Concept Store: Zagreb’s most exciting new fashion boutique, and one of Muubaa’s latest stockists. What is the concept behind the Malai Concept Store? The whole concept is very simple: it’s about providing our customers with brands that are the best of the best. We keep our customers interested by introducing new brands on a monthly basis. We find high quality brands that are relatively unknown to the Croatian market – but... Read More

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INTERVIEW | Joyce & Dana from WALD Berlin

WALD  Berlin is an intimate and surprisingly different fashion store in the heart of Berlin’s uber-trendy Mitte district.  Owned by Buyer Joyce Binneboese and Creative Director Dana Roski, WALD (which means forest in German) is branching beyond it’s fashion boutique confines to work with stylists and publishers on their own bi-annual magazine. Muubaa partnered with WALD for Wald Fashion Issue No.2  which was launched to the press last week, together with our A/W 2013 collection, at a Muubaa X Wald in-store party. While we were there we took some time... Read More

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INSIGHT | Muubaa In Johannesburg

Image courtesy of Play Braamfontein Johannesburg may not be the first place that comes to mind when you think of fashionable cities. However, with its own Fashion Week twice a year since 1996, new designer malls like Sandton City and design hubs like 70 Juta Street, Jo’burg is ready to take its place on the international scene. Muubaa were there this week to open in some new stores and we met up with local Muubaa representative and Brand Manager at Square Hip Distribution, Batia Surat.  We asked her a... Read More